Mediorite Team
These video marketing tips from our award-winning video production company will help your organisation fully connect with your audience.
Video marketing is a powerful tool for corporate employers, SMEs, charities and the third sector to connect with their audience. 📽
As an award-winning video production company in London and Leeds with over a decade of experience, it’s our mission to help you make the most of your video marketing. So we’re sharing our tips on how to create effective video marketing campaigns, whatever the size of your organisation.
These short and sweet tips don’t cover EVERYTHING you need to know about producing and promoting great videos. They’re just the tip of the iceberg. They will, however, help you to shape your process.
In fact, these 5 video marketing tips are based on our own best practice for charities, SMEs and corporate clients. Enjoy!
1. Know your audience.
Understand your target audience’s preferences, interests, and behaviours.
Tailor your content to resonate with them.
At Mediorite we make it our business to tailor videos to your target audience, producing everything from graduate recruitment videos to safety training videos for students and animated explainers for new brands. We are known for creating inclusive content that diverse audiences can relate to.
2. Keep it short.
Attention spans are short – especially on the web. If you want to engage an online audience, keep your videos concise.
Aim for the first few seconds to grab attention and convey the main message quickly.
BONUS TIP: Consider optimum video lengths for different social platforms. Your Instagram reel will not have the same length, message and file format as the video on your website.
In our charity and corporate video production process, we initially confirm if video variations will be needed in the correct file formats for social marketing. Advance knowledge helps to make video production and marketing more effective. And it helps your budget stretch further.
3. Tell a story.
People connect with stories. Craft a compelling narrative that resonates with your audience.
This helps in building an emotional connection and making your message memorable.
Our network of global talent and team of diverse young creatives immerse themselves in the core of the brief. Then they find the narrative spark to make sure your video marketing grabs people’s attention. Our full video production service can feature storyboarding to help you see how your brief will be transformed into a memorable story.
4. Invest in quality.
While you don’t need Holloywood-level production, good video and good audio quality matter. Invest in decent equipment and pay attention to lighting and sound.
Our video production teams always have the right equipment for the task at hand. Our photography and videography is of film quality. We know how important it is to make sure sound is rich and crystal-clear in our podcast editing and production. When it comes to aerial photography and drone footage for construction clients, we only use licensed drone operating professionals who meet health and safety standards.
When you invest in quality, you’re sending strong signals about the quality of your brand to your audience. That makes it a wise investment.
5. Stay current.
Keep up with video marketing trends and platforms. The digital landscape is constantly evolving. Staying current helps you leverage new opportunities.
Here at Mediorite, we always keep an eye on video marketing trends and leverage that for our SME, charity and corporate clients. Our aim is to help your video stay on top of trends while delivering longlasting impact.
We hope you found value in these video marketing tips.
It’s good to remember that successful video marketing is an ongoing process of refinement and adaptation.
Stay creative, stay connected with your audience, and stay flexible in your approach.
Can we help?
Our rates are competitive. Our quality is high – which is why we have built longstanding relationships over the years with high-profile clients who regularly use our services. We even offer social media video packages for those on a tight budget.
Find out more
If you want to hand your video marketing campaign over to the experts, we’ll get you results with an end-to-end full video production service (click on the link if you’re not sure what that means). Explore our services and ask us any question you like.
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Your story is unique. That’s why we tailor our video production services uniquely to every client. Take the first steps by talking to Lucy Ferguson (MBE) about your project.