Mediorite Team
If your company has an ESG strategy, Mediorite can help you share your message and achievements with unforgettable video marketing. In fact, you’re fulfilling key elements of your ESG strategy just by choosing our social enterprise for your CSR video projects!
Your ESG strategy
What does ESG mean?
If you’re reading this, you probably already know that ESG stands for Environmental, Social, and Governance. It’s a set of standards that measure your organisation’s positive impact on society and the environment. Our CSR video production services demonstrate your social responsibility in a transparent and engaging way.
Why is an ESG strategy important?
An ESG strategy brings benefits to your organisation and the community. Every organisation, from SMEs to large corporate employers and charities, can improve and demonstrate their transparency and accountability with an ESG strategy.
When your company works towards ESG principles, it sends a signal of your brand’s quality and future-thinking to potential candidates and anyone in your network who may want to get involved in your business or campaigns.
Don’t let your good deeds go unnoticed.
Your ESG strategy improves your reputation by indicating you have a transparent and measurable plan to make ethical business decisions, help the environment, and diversity and equal opportunities.
PwC research shows that:
- 91% of business leaders believe their company has a responsibility to act on ESG issues
- 86% of employees would rather support and work for companies who care about the same issues they do
- 83% of consumers and customers think companies should be actively participating in ESG best practice
Long story short… that’s why it’s important to have an ESG strategy that’s transparent and seen by all.
ESG and marketing
Integrating your ESG strategy with your marketing plan
Integrating your ESG strategy with our CSR video marketing makes sense. If you’re incorporating ESG best practice, of course you want your organisation to be known for your work in this area.
ESG marketing is worth budgeting for, because your messaging will be well-received. Research shows that consumers, future employees and potential supporters all think that ESG is important.
Ways in which ESG marketing can help:
- That talented young candidate from an under-represented background will know they can really belong in your organisation.
- That local resident will know how and why you are giving back to the community.
- That investor will know you can ethically grow your business and have the strategy to prove it.
- That charity donor or campaign supporter will know their time and/or money is being well spent.
Video Marketing and ESG
Video is such a powerful way to share your message across all demographics. Wyzowl statistics show that in 2024, 88% of people would like to see more video content from brands.
As a social enterprise, Mediorite works with brands from charities through to SMEs and corporate clients in all sectors to promote the great outcomes of your ESG strategy through video marketing.
1. Choose a social enterprise for your ESG video marketing.
Mediorite is a social enterprise! That means our video production services effortlessly integrate with your ESG strategy – with measurable results.
As a social enterprise, we offer paid training and video production experience to local young people. It’s part of our mission to support young people of diverse backgrounds into an under-representative creative industry. These young talents work with our expert teams to create high quality marketing videos for SME, corporate employers and charities. The result? You get great videos. And you’re actively supporting diversity, equity and inclusion (EDI) in the workplace. Even better, our award-winning annual social impact reports show exactly how our own ESG strategy is progressing, and you can use our reports to measure your own success as a client.
Mediorite: Making good films which do good
2. Hire a diverse video production team for your marketing campaign.
We build longstanding relationships with our clients who know we create great videos while supporting diversity and equal opportunities in our video production team.
Our experts create great films for you with an end-to-end production process. Our team also includes young people from diverse backgrounds that we are training and paying to get the experience they need to get into the film and video production industry.
In working with us, you are having a measurable positive impact on the employability of diverse young people. In 2023, 68% of the young people we trained moved from NEET to EET. And our clients are helping to make that happen!
Diversity behind the camera: We worked with trans Director and activist Rico Chance to produce a suite of videos for the LGBTQ+ charity Mermaids
3. Create ESG / CSR videos of all your brand projects which support the community and environment.
We do a lot of work with the construction sector. Corporate employers and industry employers with ESG strategies work hard to support local environments, and these projects are worth documenting.
As an example, construction company Balfour Beatty Vinci Systra asked us to produce a video showing how clay from an HS2 sub station was used for art projects at the Absolute Beginners community art factory for young people. Local young people and artists grew their skills and confidence while creating sustainable crockery from the excavated clay.
This was a fantastic ESG community project, and our video for Balfour Beatty Vinci Systra helped to shine a public spotlight on it.
Documenting community art and sustainability projects for Balfour Beatty Vinci Systra
4. Create marketing videos celebrating diversity in your workplace.
If you have an ESG strategy, you are likely to be doing all you can to nurture a fully inclusive work environment. You are also likely to be seeking to attract diverse candidates from a wide range of backgrounds.
Video marketing can help to showcase your diversity and show why your company is a great place to work. From events and campaigns through to amplifying the voice and sharing the authentic experience of your diverse employees, you can use video to share and celebrate your positive work culture.
As an example, we were delighted to be asked by construction employer Wickes to produce a video covering their LGBTQ+ employees and their float during Manchester Pride. We also created a video celebrating the inclusive culture at Wickes for National Inclusion Week.
To demonstrate your commitment to equal opportunities, you can also commission marketing videos showcasing diverse demographics at your company. We really enjoyed producing a graduate recruitment video for AlixPartners to demonstrate their hard work to create an inclusive and progressive work environment for young people
Celebrating the inclusive culture at Wickes for National Inclusion Week
5. Create animated explainers showcasing your ESG strategy, principles and achievements.
Want a quick way to present your five year plan? Or maybe you want a retrospective looking back on your efforts and achievements? Our video production company works closely with you to find the narrative and share the message.
Our CSR video for Wates, Wates Giving, is an example of how we have been able to market their ESG successes including training, charity activities, and campaigns.
We worked with Wates on this video to celebrate their amazing ESG work and improvements over the last 10 years.
See more of our video marketing tips for SME, corporate companies and charities. If you would like us to integrate your ESG strategy with video marketing, find out more.
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