How to win bids and work through social value videos

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Why choose Mediorite?

The social value videos we have produced for construction clients have been instrumental to their winning work. We're proven experts - and a social enterprise with award-winning impact.

We’re over the moon. A real labour of love. Thanks for supporting us with the pitch and looking forward to working together again.

Head of Marketing & Pursuits - NEW CLIENT - This construction organisation used our video services to stand out in a highly competitive marketplace and won a £140m bid

Social Value in construction: Overview

We live in a period of industry when doing well in business and doing good for the community go hand-in-hand. Here's what you need to know about the business landscape when bidding for construction work.

What does social value mean in construction today?

Simply put, the concept of ‘social value’ in construction refers to the potential benefits a project can offer both the local and wider community. Social value in tendering is about going above and beyond.

Buyers want to see achievable ways for construction suppliers to make a positive impact on their surroundings if they win the bid. Buyers don’t just want suppliers who can successfully deliver the work, but who are able to offer the whole package.

What does The Procurement Act of 2025 mean for your business?

The Social Value Act of 2012 made social value integral to successful procurement. Since the Act came into effect, social value weightings for government contracts have grown to 10%, often as high as 15-20%. In fact, some government contracts, like Manchester City Council, apply a hefty 30% weighting.

The Procurement Act of February 2025 takes this further, requiring both suppliers and buyers to publish KPIs on key contractual commitments. This will be coupled with requirements for transparency notices.

This means your construction business needs to be able to present evidence of social value in order to win that bid or tender.

Labour government puts focus on transparency and accountability

Labour expressed its clear commitment to social value in the build-up to the 2024 General Election. It has promised to streamline bidding processes, strengthen contractualisation of Social Value, and enforce greater transparency.

The party has also announced a Social Value Policy role in the Cabinet Office, along with plans for a new Social Value Council spearheading best practice and accountability.

Current government trends clearly indicate that construction suppliers need to focus on social value, transparency, and accountability when putting forward bids and tenders.

How to demonstrate social value with Mediorite videos

To win bids and tenders, your business needs to demonstrate social value being added to each job. You also need to prove you’ve added social value at each stage of the project. Here’s how our videos help you achieve your goals.

Use a social enterprise for added social value.

D’Yon Dowell, Senior Communications Manager for our client Legal & General, had this to say about the benefits of working with Mediorite:

“Working with social enterprises is part of our purpose of inclusive capitalism. We always use film companies, so why not use one that’s doing good for the community as well?”

(Mediorite is a social enterprise.)

Because Mediorite is an award-winning social enterprise, we help you build in social value at the bid level.

When we create a video to engage the audience in your social value story, we weave into the narrative that you have worked with a social enterprise to create this film, and that you have created paid work for a young person trained by one of your suppliers. Many of our young people we’ve supported to move from NEET to EET, including some who are ex offenders. If your construction business has a Higher Education (HE) provider local to the project, we can liaise with them to create an opportunity for a local young person to support on set.

This above-and-beyond demonstration of your social value is a benefit that you won’t get with other video production companies. It’s this type of strategic thinking that wins bids and tenders.

LOCATION, LOCATION: This approach has proved to be particularly effective with bids in London, numerous areas within Greater London, and Leeds.

OUR SOCIAL IMPACT: We are committed to supporting diverse young people into creative careers, with award-winning social impact. In 2023 we provided services to over 600 young people, 68% of which moved from NEET to EET. In 2024 our Founding CEO Lucy Ferguson was awarded an MBE for services to social enterprise.

Using a social enterprise for your brand videos is a powerful demonstration of the degree to which your team will add social value to the project you’re bidding for.

Evidence your ongoing social strategy.

Our bid-winning clients know from experience that the best way to assure target audiences that your focus on social value is genuine and authentic is to show what your organisation is already doing.

These days, you can’t aim to win £1m+ bids simply by promising to employ a couple of apprentices in the future.

You need to demonstrate that you’re fully committed to social value strategy and results right now.

You need to show that social value is a core part of your business practice and values.

Films that showcase your ongoing commitment to social value can help win bids and awards.

Showcase your people and places.

You are sector experts on your technical information but we know how to make Meet the Team videos look engaging and dynamic.

We showcase your amazing people and places to best effect. We also sculpt your videos to show clear and detailed proof to answer specific technical questions in your bid.

Strengthen your case with great storytelling.

From phase 1.

Telling social value stories and introducing the people behind them is what we do best.

Even if you’re only half-way through phase one of a development, capturing these stories now allows you to re-edit them when you’re bidding for the next phase of work. It also helps explain how you live your values around inclusion and support the communities you live and work in!

Case Studies

We are proud to have helped these clients demonstrate and evidence their commitment to social value.

Wates

Our video demonstrates how the Wates Beacon Programme provides construction careers confidence and work experience to Year 12 students.

Morgan Sindall

Our video shows how property and construction leader Morgan Sindall give back to the community with a wide range of projects during their annual Neighbourhood Week volunteering initiative.

Willmott Dixon

Our series of videos showcases how Willmott Dixon involved the local community in its amibitious social value plans for delivering new homes in the London Borough of Barking and Dagenham.

WE'RE HERE TO HELP YOU WIN WORK.

You get a great shot at your bid. We get young people into creative careers. Win-win.

Contact Us

Get Started

Your story is unique. That’s why we tailor our video production services carefully to every client. Take the first steps by talking to Verity about your project.

Email Verity Phone 07939 148 952 Book a FREE quote