Adam Brichto Creative Producer/ Director/ Presenter: Interview by Rashawn Richards
In this interview I speak to Adam Brichto on his overall career, social and political views and issues pushed through his work and how he is coping during the current pandemic.
Q1: When was it that you decided to take a creative path for your career choice?
A: It just came to me inn my mid-30's. I was working in a lot of different jobs before which included being a tour guide on London buses, a travel agent, working in T.V. as a researcher [which I didn't really enjoy], a teacher and then a sells persons at the film company I set up with my brother.
Just working at the film company, seeing how films were made; following the process I realised actually this isn't that difficult to do. I was tired of just being labelled a sells person and I felt like my ideas as a sells person weren't being heard much because I wasn't labelled as a creative, so I felt that I needed to go off and do my own thing. I set up my own company and made the films I wanted to make. What I've learnt is that everyone is creative, it is just about having the confidence to say yeah I'm gonna do this.
Q2: Judging by the particular themes of your projects you seem to focus on social issues and more grounded stories. What made you want to focus primarily on these topics?
A: As I got older I developed more of an interest in politics so I feel very much that the world is pretty unfair. We've got more and more right winged leaders coming into power around the world, or moving in that direction and I find it very frightening that after the second world war we were kinda like a country that looked after each other; we learnt a lesson of war , had a lot of left winged governments. Since than we've headed further and further to the right with capitalism taking over and people thinking that the current government that we have likes to shift the blame on immigrants instead of big global capitalist corporations that walk off with all the money.
It's a very clever game that they play but also is one that unfortunately strikes a very popular chord with the people in this country and that's also down to the fact that most of the media is owned by these big capitalist oligarch as it were. It's quite enjoyable to try and shift that balance to try and get people to see a perspective from how I see it. I feel better making films that has something good behind it, feels like you are doing something that is worth while be it creatively or for the greater good.
Q3: As a fellow freelancer I have to ask how you are coping with the recent pandemic, and how exactly are you/ your company adapting to the changes brought by it?
A: So for me... from a very personal selfish reason this has happened at quite a good time. I was bit burnt out from making films at the time; so I got a little stale in terms of ideas and a bit exhausted because I was working very hard. I needed a bit of time to do less and reflect, get my house in order.
I'm not a typical freelancer I think freelancers will find it a lot harder because they rely on being able to get business. For film makers most of them have to eventually go out and stuff. But than you can adapt in the last few days, well a week or so I've been getting into doing stuff again and the good thing about the corona crisis is that you can actually be [especially if your not a camera person] quite innovative from your own home you can do a lot of films from skype. It allows you to have more freedom in that prospect and I have since then been making some films for an organisation called 'The London renters union' not to borrow any money but to encourage people to rent to those on holiday other wordy socialists film that I'll be making.
Now I am also having the chance to think about more ideas that I want to do, more films that I want to make for more organisations that I want to contact. I'm quite interested at the moment for example In who I will make films for; it's a big thing for me and it's an interesting time because there's a new leader the Labour Party, I am very interested in politics it's like " ok who do I want to make films for now?" I don't necessarily know if I'm hugely excited behind the new leader at the same time I'm not sure if he'll be a good thing for the party I don't want to necessarily make films for him like I made for Jeremy Corban. I had the idea to contact some trade unions and see whether they are interested in racking up their communications. There should be more relevant unions who are looking after all workers, I feel like they currently don't make good films to get them noticed. I may contact a few people and see where it goes.
Q4: What are your plans moving forwards after this, as this will cause a big ripple effect in our industry?
A: I feel like I've almost kind of answered it. I'm a bit different to most people, I rely on... I'm a one man band. I can go after my own work and because I don't need huge budgets to make films; so I can actually go after the work of smaller organisations that are interested in working with me and don't have to ask for a huge amount of money; that should allow me to survive a bit. In some ways I feel I'll be less affected than other filmmakers. It's very difficult to say how it will effect the film industry, for some people who are making films; Netflix for example are going to be doing very well. More and more people will be on it than ever before so it depends, like what part of the industry you are in. I think I'm in an interesting situation in that my clients aren't probably going to change too much so yeah; the ripple... I mean the thing is no one knows how it's going to pan out, no one knows how much cash people will have at the end of this. It could be a disaster but I think if basically the film industry goes down than the whole world will be messed up.
People need films and if we see people are not making films than we know that this is a real problem, it may cause global poverty. I am a bit more optimistic about things in general; I don't think it will affect things too badly, I think it might just encourage people to look at making films in a slightly more cheaper way and be more concerned about what the content is. It may just encourage people to be more innovative in terms of the way they make films and make things great on a budget. so maybe it will balance out things more in the industry and make things more creative as well.
Check out more of Adam at his website:
For more on me check out :