Latest LAB trends spotlight: Deep fakes in branding

THE LAB: In-person sessions where industry experts connect with Mediorite’s young creatives to share knowledge, ideas and industry trends. This week, our team explored deep fakes in branding with Digital PM John Dawson!

Where is digital creative video going?

In order to answer that question The Lab is about inviting in our industry contacts into the office to share their knowledge and experience on past and present and get our young creatives to share the trends they see for the future.

Our first guest was John Dawson, Digital PM & Integrated Producer

He started out making music videos in the nineties (with a lot of the visual motifs like static VHS effects which are now back in fashion) before moving on to work as a Digital PM for some of London’s biggest media agencies on multi platform campaigns.

Trends we discussed included:

• Deep fakes and if they could be used by brands
• Serif fonts
• Billie Eilish and her instagram eras.

Calling industry creatives:

Share your ideas and passion with the next generation of talent at The Lab

We are passionate about fostering a collaborative creative community where ideas can flourish and inspire . We whole heartedly welcome fellow creatives to join us in sharing their unique perspectives, innovative concepts & artistic visions. Let’s cultivate a space where creativity knows no bounds, where every idea big or small, is embraced and celebrated.

If you’d like to come and share your spark with our talented team of young creatives, email Mediorite Founder Lucy Ferguson (MBE) at lucy@mediorite.co.uk. We’d love to hear from you.