The Children’s Society – Runaway

Brief:
Produce a Christmas donations campaign film focusing on young runaway Gabby

Results:
We cast Gabby, found a bus ( thanks to local social enterprise Hackney Community Transport ) and produced a short film for Facebook that in its first week received 9,000 views.

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The Children’s Society Christmas donation campaign film “Runaways” focuses on Gabby, a young girl homeless at Christmas and wrestling with where to go. Sadly, many of our most vulnerable young people will be in this situation this Christmas.

Mediorite produced this short film including casting Gabby, finding the bus in under two weeks thanks to social enterprise, Hackney Community Transport, shooting overnight and edited in time for Christmas.

The film generated over 9,000 interactions on Facebook in its first week and has now had more than 12,000 views.

 

We gave Mediorite a complicated brief and not a lot of time to execute it – but they still achieved great results for us. We’re really happy with the service we received from Mediorite and would highly recommend them”  Lucy Burnage, Content Editor and Coordinator The Childrens Society