Discover Young Hackney

    The brief:
    Discover Young Hackney is Hackney's youth arts participation festival. They need to promote the festival to young people right across the borough t drive participation in the arts.

    The results:
    We developed the DYH Media Ambassadors and ran a 3 month training program for 8 young creatives to drive the communication strategy. With a mix of visits to creative businesses and in house training Rescoped the website : & more than DOUBLED the P.I’s, renamed and DOUBLED attendance to the opening event at The Hackney Empire.

    Creative businesses partners including : MCHI, IPC Media, The Brand Union, Good Agency, Leagas Delaney

    7 ambassadors got mentors including professionals from : Brickwall Films, Happy Finish, Art Against Knives, ex Wieden Kennedy genius Nev

    3 out of the 8 young people were classed as NEET and all have gone on to paid work or back to education.

    Visit Mediorite's blog post about Discover Young Hackney →

    DYH Discover Young Hackney Alter Ego

    dyh 1 Discover Young Hackney Agenda Photography Visual Marvelry


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