Discover Young Hackney

The brief:
Discover Young Hackney is Hackney's youth arts participation festival. They need to promote the festival to young people right across the borough t drive participation in the arts.

The results:
We developed the DYH Media Ambassadors and ran a 3 month training program for 8 young creatives to drive the communication strategy. With a mix of visits to creative businesses and in house training Rescoped the website : http://www.discoveryounghackney.com & more than DOUBLED the P.I’s, renamed and DOUBLED attendance to the opening event at The Hackney Empire.

Creative businesses partners including : MCHI, IPC Media, The Brand Union, Good Agency, Leagas Delaney

7 ambassadors got mentors including professionals from : Brickwall Films, Happy Finish, Art Against Knives, ex Wieden Kennedy genius Nev

3 out of the 8 young people were classed as NEET and all have gone on to paid work or back to education.

Visit Mediorite's blog post about Discover Young Hackney →

DYH Discover Young Hackney Alter Ego

dyh 1 Discover Young Hackney Agenda Photography Visual Marvelry

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